Sign me up right now! →
Sign up for my newsletter, The Freelance Field Guide and get weekly, actionable insights to build your sustainable freelance business.
You can do the work, brilliantly. Now let’s build you a thriving freelance business, shall we?
BUSINESS FOR FREELANCE COPYWRITERS AND FREELANCE DESIGNERS
gimme the goods!
My entire business is geared to helping you develop business skills that match your craft skills (without anything in-your-face, pushy, or feeling like you need a business degree).
When you sign up for The Freelance Field Guide, I’ll first share a quick series of emails about building the business you want, on your terms.
Ethical. Honest. Sustainable. (No 5am work-your-ass-off club here). I steer you away from what doesn’t feel right to you, towards discovering what does.
Your craft needs to be sharp. Of course. But being able to attract and sign the right clients and charge what you’re worth? Again and again?
That’s down to having business skills that make your ideal clients see who you are, how you can help them and pay commensurately for your expertise. Without business chops?
It’s sort of like playing tennis for years. You enjoy the game, but no one’s shown you how to hold the racket properly or adjust your stance. Once you do that, and get how it feels and build muscle memory? It's the game changer that allows you to play at your next level.
Those are the refinements I bring to your business.
Landing great projects with right-fit clients is 90% down to how you run your business.
How to go from gig-to-gig freelancer to in-demand expert
The creative freelancer with average craft but solid business chops eats better than the freelancer with brilliant craft but lacking (the oh-so-unsexy) business skills.
And after a decade coaching more than a thousand freelancers, from absolute beginners to those billing over $400k a year (yes, it’s entirely possible with the right business model), I say this with 100% conviction:
The difference between successful creatives and struggling freelancers?
“It’ll probably be enough to say that Amy has grown agencies to the point of getting them acquired and just stop there. Because selling your agency is kinduv major. So that may be enough to prove that Amy knows her stuff when it comes to growing your freelance copywriting business.
However, if that is not enough and you are particularly keen to hear how Amy helps people JUST LIKE YOU grow their businesses, allow me to illustrate her expertise:
JOANNA WIEBE
But if that’s STILL not enough, here’s this:
Amy is one of the most down-to-earth, likeable and good-natured people you will ever meet.
COPYHACKERS
Amy has coached 200+ entrepreneurs in our premium membership community to the point that the vast majority of them have doubled their revenue, tripled their revenue, quadrupled their waitlist - the list goes on.
From someone seasoned who knows the marketplace and can see what you can't. Who built a successful freelance business I eventually grew into a small agency.
Who knows how (and where) to step in, put their hands on your shoulders and point you in the right direction.
To sort out the mess in your head so you can get on with the work.
Good coaching and guidance helps you do all that – ridiculously well, and often faster than you might think.
Tell me more
Get answers to your biggest questions and expert guidance on your next moves.
COACHING IS HOW YOU...
I could talk about how she gave me the confidence to 3x prices in a few months (and get projects accepted at those prices).
Or how she’s helped me build a sustainable business that’s legit tailor-made for my brain.
Or how she’s helped me cut through the noise with actionable, masterful strategies that put my needs, my perspectives, and my goals at the forefront. (Copy-paste advice? Yeahhh, that’s not Amy’s jam.)
But instead I’ll say:
Growing my business with the help of Amy’s big, beautiful, business-smart brain was the smartest little leap I’ve ever taken."
REGAN BREEDeN
"There’s a lot of bad advice out there. There’s also a lot of good advice: some you’re not ready to hear because you haven’t figured out the Point A and Point B and Point C you need to actually turn that good advice into legit results.
MESSAGING STRATEGIST
Amy is a master at helping you figure out that Point A, Point B, and Point C. Then holding your hand (with a beautiful mix of high-empathy and low-BS) to get you all the way through to Point ZZZZZZZ.
The best way to answer that is to tell you how I became a coach.
I owned a coaching business before I became a copywriter. A partner and I coached small business owners on marketing and sales. When I started my copywriting business, I joined Joanna Wiebe’s (Copyhackers) mastermind. That led to her asking me to run her next mastermind with her and eventually to coach in her membership.
Meantime, I was building my own following in several other communities and spoke from several different stages. That snowballed into people asking me how I built a successful freelance business so quickly (and seemingly easily).
The answer was all the businesses I had run before. I knew that part in my sleep. What I knew from my previous coaching practice was that people need to find what works uniquely for them. I can tell you all day long about the things I did to find clients. But if they make your stomach turn, or feel way ahead of where you are currently?
You. Won’t. Do. Them.
Is coaching with ME the right solution for YOU?
My specialty became meeting people where they are, and helping them discover what systems and processes they could grow into. Then expanding from there. I was never a one-size-fits-all coach. You know the people who do it once and sell their system? That’s fine for people who are like them. But everyone else ends up feeling like they’re falling short.
Nope. They just haven’t found what’s theirs to do. Not yet. And, turns out that’s what I’m really good at. Meeting you where you are and building from there.
If that appeals to you, and makes sense? Then you and I might have a good fit.
I've put together a few case studies to show you what that’s looked like for other clients and what it could look like for you.
CHECK OUT MY CASE STUDIES →
CHRISTY WOLFF
“When I first started working with Amy, I had no idea how insanely valuable her coaching would be - for my business and for me personally.
“As a small business owner, there are times when I have no idea what to do next. But...
Kayleigh McHale
copywriter
marketing
“If you want to build a sustainable business you're proud of, you want to learn from Amy.
Having Amy as a thought partner helps me make confident decisions that keep me moving in the right direction."
Shift how you approach your market, clarify your offer, and sharpen your message.
Amy makes it easier to succeed on your own terms. Expect clear direction—Amy knows what's up."
Yes, you absolutely can. Sounds blithe? How can I say that without having met you?
Because I've seen it hundreds of times by now. I've worked with introverts, extroverts, ADHDers, autistic creatives, people who have felt like outsiders for so many reasons, people who have English as a second language. From Gen Z to Boomers, from Australia, to Pakistan to the Bronx, Canada, El Salvador, Malaysia, all over Europe, and beyond.
It doesn't matter who you are, where you are, or what skills you have now. Even if you hate the “business stuff" or think it’s not for you.
It all comes down to this. To build YOUR business? The one you enjoy waking up to, take pride in, and that pays you well?
Two things. The ability to do great work for your clients and a willingness to learn the core skills that land great clients and get you paid for the value you deliver.
You can already do the work. I’ll hand you the other skills, starting right now. Click below to plug into the best creative freelance business-building podcast out there.
What does it take to build a resilient, sustainable and rewarding freelance business as a copywriter or designer? (And can you do it?)
BUSINESS BADASSERY
- How do I know my business idea is any good?
- How to set my rates (or raise them)?
- Should I go all in on content marketing or call it a day?
All in about 20 minutes or less.
Business Badassery
LISTEN ON APPLE
KIRSTY FANTON
AMY POSNER
listen on spotify
Learn one thing about how to improve your freelance or solo business – every single week. Nothing trendy or flavor-of-the-moment. Only what works. Based on real-life experience, happening right now.
Come on and kick the tires, you can unsub at any time (no weirdo tactics here).
The ONE Newsletter You Need in Your Inbox
THE FREELANCE FIELD GUIDE
SIGN ME UP!
“All the goodness that you've been sharing in your weekly emails has had some PROFOUND effects on my business.” — Miish Grixti | Tasmania, Australia
