It’s so easy to do – think that everyone likes what we do, is interested in what we’re interested in and is motivated to make decisions for the same reasons we are. Stands to reason – we can only live inside our own heads, see through our own eyes…
Good marketing however, requires that we see things through other eyes and minds – those of the intended end-user of whatever product or service we market. As I am fond of reminding people – every message needs to incorporate your USP (unique selling proposition) and what sets you apart. What does this all mean? [click to continue…]
I was talking to a good friend of mine in Sweden a couple of weeks ago – he’s a savvy marketer and a sharp businessman. We’ve often talked about the difference in technology in the US vs. Europe. When I visited him a few summers ago, I was fascinated when he paid for a parking meter and purchased items from a vending machine using his cell phone. They’ve expanded that technology to include SO many things – it’s convenient, easy, smart and I’m still waiting for it to hit stateside. [click to continue…]
Can you think of a company, private practice or business that you deal with that you feel really good about? Why? What makes it stand out?
How do you choose who you do business with?
General wisdom has it that bad news spreads ten times as fast as good news does. When people are dissatisfied they tell the immediate world. When they’re happy, they tend to be a bit quieter. That’s human nature, but as business owners, we need to work with that.
Call me old-fashioned, (or a geek – hey I DVR Jeopardy) but I think having customers, clients and patients that feel thrilled about the conscientious and quality service they get is really important. I value it with the people I do business with and I aim to provide that for my clients. What can you do to set yourself apart? To really provide great service and be sure that the people who do business with you know you value them? Here are a couple of simple suggestions: Click Here: Quick Reading Tips
I’m crazy for great customer service. It’s what I promise anyone who does business with me and it’s an important factor for me in choosing where I spend my money too.
I know one of my pet peeves is shared by a lot of people – crappy customer service. Spending your hard earned dollars and being treated with indifference. People who act surprised when you expect them to do what they said they would, when they promised. I mean, how hard is it really? You’re committed or you’re not.
How can you give your customers a great experience? Make them feel valued and important? How can you tie that into your business and your unique selling proposition (USP)? Is it something you care about? Could you use that to set yourself apart? If it is something you care about – it’s a killer USP because so many people just flat-out don’t get it or don’t care, or both! [click to continue…]
Today’s post is all about David Wood. His book is VERY much worth reading. He gives you some great things to think about and then some simple ways to take action. The ideas are inspiring and the action steps are manageable – my favorite kind of how-to book.
David is offering a very cool promo to boot – take a quick look and then go get his book. Save the rainforest, do well by doing good and live the life you choose. Now’s the time. Here’s to ya!
